Re-placing place in marketing: A resource-exchange place perspective
نویسندگان
چکیده
منابع مشابه
Place-Based Marketing Opportunities for Vermont
Vermont is widely recognized as a national leader in the place-based marketing of the state’s food products. This has been accomplished through the work of Vermont farmers and producers, and the support and programs of the Vermont Agency of Agriculture, Food and Markets and a variety of nonprofit organizations. Together, these groups have been able to take advantage of the connection made by ma...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2017
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2017.01.009